What revived legacy retail brands need to do to survive
Toys ‘R’ Us went into bankruptcy and shuttered all U.S. stores, thanks to years of mismanagement and a failure to embrace a digital strategy in the face of online giants like Amazon.
Report: Location data helping drive customer conversion
Nearly half of today’s retailers are using location-based insights for real-time contextual targeting and enjoying a bigger lift in traffic, customer conversion and digital initiatives.
Brick-and-mortar stores aren’t dead: They just need a digital makeover
2017 has been a tough year for retail. Over 300 retail companies have filed for bankruptcy since January, while others have seen increased store closings and struggles on the stock market.
Horseshoes, hand grenades and location data?
I’m sure many have heard this phrase. You either win or you don’t — unless you’re playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.