Retail Touchpoints

NRF Survey: Consumers Will Increase Holiday Spend 4.1% In 2018

Average consumer spending during the holiday season will top $1,000 — $1,007.24 to be exact. That’s 4.1% more than the $967.13 spent during the 2017 holiday season, according to a Prosper Insights & Analytics survey conducted for the National Retail Federation (NRF).

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The Path To Purchase Is About Location As Much As Journey

More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering.

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