Will Digital OOH Enter the Mainstream in 2019? Experts Predict
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to
Blis and IRI Partner To Deliver Improved Measurement of In-Store Sales for the First Time In The Italian Market
Blis is the First Movement Data Company to Partner with IRI in Italy Milan –
It’s Time for Retailers to Take a Different Approach
Blis launched a new research report today titled, “Locating Decisions: A Marketer’s Guide to Re-Navigating
Brand Safety is a Collective Challenge
In an age where one misstep can cause irreparable damage to long-term brand equity and short-term sales targets, brands are more concerned than ever with where their content appears. Blis, VP, Jamie Crespi, believes the responsibility to remedy this issue and rebuild brand trust falls on the adtech industry.
Brand Safety and Transparency: It’s On the Tech Industry
In a time where disseminating messages has become easier than ever, we’ve seen a ugly
Allocate Your 2018 Marketing Budget for Greater ROI
In 2017, large businesses reported increases of over 50% to their media marketing budgets, according to a study by TargetMarketing. Now, brands are assessing the success of the past year’s allocations and making difficult decisions about how to generate greater returns in 2018.
When Micro-moments Deliver Big ROI
Today, we glance, gawk and stare at our smartphones all day — from the moment we wake up to the time we fall asleep. Whether we’re checking the news our Instagram, or the weather, we look at our phones 30 times a day, while Millennials look upwards of 150 times each day.
3 Attribution Questions You Should Be Asking
Attribution — the process of figuring out how various marketing touchpoints help lead to a
How to Increase ROI and In-store Sales
A shopper’s path to purchase no longer looks like the linear train track it once