Shaun Rosen

How location data can send your campaign in the right direction

From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your parcel to exactly where you are in real time, geo-location technologies are already being put through their paces in South Africa.

Don’t miss the mark with location-powered marketing

Before real-world location data became available from smartphones, marketers could only chart consumers’ online behaviour – whether on desktop or mobile – and use those limited insights to shape their strategies. But now, marketers can understand how consumers travel through the real world, too.

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