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From Mi3: Why shopper affinity will be crucial for brand marketers in a privacy-first world

Bored of the cookie apocalypse yet?

This was the opening question from a client in a meeting this week and it hit home. Yes, because it’s hard to miss the headlines and cookie-chat-fatigue may be setting in. Also, because anyone who works with brands and businesses who advertise is, like my client, probably searching for the stamina and the solutions to go the distance in this new world.

Busy-shoppers

All over the world, savvy shoppers prefer omnichannel

In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.

Here’s why more than half of Singaporeans still prefer in-store shopping

Although 67% of Singaporean shoppers opt to go on shopping websites before visiting physical stores, more than half (56%) of shoppers still prefer to buy in-store so they can see the quality before they buy a product, a study by UK mobile tech firm Blis found. Meanwhile, 45% said that they want to test the product first so physical stores are more preferable.

Blis Research: The Real Retail Story in Australia and Singapore

For the past few years, we’ve been hearing about a retail apocalypse – the end of retail as we know it thanks to ecommerce giants like Amazon and Alibaba. In news story after news story, examples are shared and stats provided, detailing the number of brick-and-mortar retailers that are shutting their doors forever. Photos are posted of abandoned shopping malls in the USA, proof positive that retail is indeed facing its final days.

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