Technology from location-powered advertising firms like Blis is being used during the Covid era to help brand advertisers identify and reach entire households at scale.
During the warm, boutique-shopping-friendly months of May, June and July of 2019, Blis observed in-store visitors to seven popular direct-to-consumer brands that took their businesses offline. These digitally native brands opened shops in New York, Boston, Chicago, Los Angeles, and San Francisco.