If you want to improve the quality of your life, one of easiest ways to
The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO’s arena.
Marketers are finally starting to realize that working with best-of-breed, niche technology providers rather than
We’re living in exciting (retail) times. The FMCG sector has been undergoing a decade of
Congratulations to Amy Fox! SELECTED AS ONE OF 50 WOMEN YOU NEED TO KNOW IN MARTECH – 2018.
Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.