The Real Retail Story

All over the world, savvy shoppers prefer omnichannel

In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.

Italians are true researchers, 70% of Italian consumers check their mobile in store to compare prices online

Milan, 25 June 2019: A new report launched today by Blis, the global leader in

The high street is not dead: over half of EMEA consumers prefer shopping in physical stores

London, 25 June 2019: A new report launched today by Blis, the global leader in

Here’s why more than half of Singaporeans still prefer in-store shopping

Although 67% of Singaporean shoppers opt to go on shopping websites before visiting physical stores, more than half (56%) of shoppers still prefer to buy in-store so they can see the quality before they buy a product, a study by UK mobile tech firm Blis found. Meanwhile, 45% said that they want to test the product first so physical stores are more preferable.

Here’s why more than half of Singaporeans still prefer in-store shopping

Four in five consumers purchase after doing this

New research reveals that the Australian high street is not dead, after 63% of Australian shoppers stated they prefer an in-store shopping experience over online.

63% of consumers prefer in-store shopping: Blis research

Data analysis company Blis has released new research findings that 63% of consumers prefer in-store shopping experiences.

Majority of consumers still prefer in-store shopping

Despite retailers’ increasing investment in e-commerce, most consumers still favour an in-store experience over online, according to a new report by marketing specialist, Blis.

High street not dead. Aussie retailers get a boost from latest study.

In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63% of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.