In the last few months, we’ve seen a flurry of announcements regarding the Android and
Attribution — the process of figuring out how various marketing touchpoints help lead to a
To help retailers make the most of location data, the IAB Mobile Location Working Group
Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
People have grown accustomed to websites tracking their every move. Because everyone is carrying a smartphone nowadays, similar, navigation-styled data is being gathered in retail shops.
Blis Integrates World’s Largest Beacon Network, Empowering Brands To Improve Attribution and Targeting
Partnership with Unacast will give digital advertisers greater insight into consumers as they visit Target, CVS, Walgreens, Duane Reade and various other stores across the US.