No CMO has taken as clear-eyed a perspective on the industry’s issues and how to address them in 2018 as Keith Weed. Following a tumultuous 2017, when marketers realized the sorry state of their house due to fraud, brand safety and transparency, it became easy for brands to pin blame on platforms, vendors and agencies — pretty much anyone but themselves.
LONDON — July 16, 2018 — Blis, the global pioneer in advanced location data technology,
In a time where disseminating messages has become easier than ever, we’ve seen a ugly
Blis Integrates World’s Largest Beacon Network, Empowering Brands To Improve Attribution and Targeting
Partnership with Unacast will give digital advertisers greater insight into consumers as they visit Target, CVS, Walgreens, Duane Reade and various other stores across the US.