Executive of the Year: Keith Weed, Unilever

No CMO has taken as clear-eyed a perspective on the industry’s issues and how to address them in 2018 as Keith Weed. Following a tumultuous 2017, when marketers realized the sorry state of their house due to fraud, brand safety and transparency, it became easy for brands to pin blame on platforms, vendors and agencies — pretty much anyone but themselves.

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