Partner Spotlight: Q&A with Integral Ad Science
Question 1: How long have you been at IAS and what is your role? I
Blis verified by ABC to JICWEBS brand safety principles
Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice
The viewability issue: What marketers are really measuring
In the second part of a two-part feature, Marketing dives into how brands should also look at viewability as a bigger part of the story, rather than using it as a main or sole metric for campaigns.
Data Quality + Measurement Standards = Happy Customers
In a world where technology is changing faster than brand marketers can keep up, there
The January Jury’s out: five resolutions you need to keep in 2018
“New year, new you” This cliché is ubiquitous across the twittersphere and beyond. But if we’re to learn anything from 2017, we need to make good on the issues that held us back.
Here are five resolutions really worth sticking at all the way through 2018.
How to clean your dirty data
In the geolocation business, accuracy is paramount. It’s all too easy to fuel an otherwise
The Mobile App Measurability Challenge for DSPs
Why I think the industry is not ready to bill off the viewable impression in
Methbot controversy; Native Advertising Grows Rapidly and Blis partners with Moat.
Location data specialist Blis choose Moat as their viewability partner. The companies just announced their partnership, underlining Blis’ commitment to adhere to mobile guidelines for both mobile in-app and mobile web, as defined by the MRC.
Blis partners with Moat to offer mobile advertising viewability measurement in line with recognised standards
Mobile location advertiser Blis has partnered with SaaS analytics and measurements firm Moat to offer improved measurement viewability in line with the Media Rating Council mobile guidelines for mobile in-app and web advertising. The new viewability measures will also adhere to IAB Australia’s viewability guidelines.