Value-driven positioning can prompt consumers to switch brands
Brands that stress authenticity and transparency are winning over consumers, with a new report finding
Understanding shoppers is essential in a shifting retail landscape
The evolution of retail is both exciting and terrifying. As many retailers adjust their strategies to accommodate the needs of “always-on” shoppers, it seems that an equal number are shuttering their brick and mortar stores for good.
Using an omnichannel strategy to drive sales
Here’s an interesting stat: 90 percent of shoppers expect retailers to offer an omnichannel shopping
Retail must connect online and offline
Retail must connect online and offline to map personalized, omnichannel paths to purchase As retailers
Consumers Willing to Forgo Privacy, For a Price
Online privacy is a topic that everyone is talking about right now, but the general belief that consumers are unaware of how their personal information is being shared by technology providers may be outdated. New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness.
New Research Reveals Consumer Perceptions of Personal Privacy and Data
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.
How $10 could change the consumer privacy conversation
There’s no denying the conversation around data privacy and consumers’ relationships with their data is
Holiday Gift Giving I Cision Roundup
Blis announced the launch of a new research report titled A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year, which uncovered how American consumers are planning to shop this holiday season. For many this year, gift buying will be status quo.
A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year
Blis embarked on a 2,000-person study to understand the actual consumption habits of 2018 shoppers this holiday season, as well as how consumers feel about the retail industry in an attempt to find the truth beyond what media headlines are declaring.