UK Telco data

ALL THE TELCO
ONE PLATFORM

Anonymised, aggregated Telco data presents one of the most exciting and effective ways for advertisers to achieve maximum impact with their ad campaigns.

Telco data from the UK’s largest mobile network providers is available right now within Blis Audience Explorer…at no additional cost.

The power of Telco data

1. Robust privacy protections:

Telco data is inherently secure due to the stringent regulations governing telecommunications. All data within the Blis platform is anonymised and aggregated, ensuring that individual user identities are protected.

2. First-party data advantage:

As a form of first-party data, telco data is collected directly from users through their interactions with mobile networks. This direct collection method reduces the risk of data inaccuracies and enhances the reliability of the insights derived.

3. Powerful behavioral insights:

By analysing patterns such as app usage, browsing behavior, and location history, advertisers are able to build a holistic view of the consumer journey, enabling more personalised and relevant ad experiences.

How we use Telco data to improve campaign performance

Enhanced audience targeting

We leverage telco data to create highly targeted audience segments based on precise criteria such as app usage, app installs and other phone-based behavior.
Optimised media buying

By understanding when and where users are most likely to engage with their devices, we can schedule ad placements to maximise visibility and impact. This leads to higher click-through rates (CTR) and return on ad spend (ROAS).
Cross-channel integration

Telco data is not limited to a single digital channel. This cross-channel capability ensures a cohesive and unified brand message, enhancing the overall effectiveness of the campaign.
Real-time campaign adjustment

The real-time nature of telco data allows us to monitor campaign performance continuously. We can quickly identify what’s working and what’s not, making adjustments as needed to improve outcomes.
Detailed performance analytics

Post-campaign, telco data provides detailed analytics that help measure the success of the campaign. These insights inform future campaigns, making each successive effort more effective than the last.

Ready to see what Telco data can do for your campaigns?

ALL THE TELCO ONE PLATFORM

The power of Telco data

1. Robust privacy protections:

2. First-party data advantage:

3. Powerful behavioral insights:

How we use Telco data to improve campaign performance

Enhanced audience targeting

Optimised media buying

Cross-channel integration

Real-time campaign adjustment

Detailed performance analytics

Book a demo of Blis Audience Explorer and our class-leading Telco data offering today, and see how it can can transform your ad effectiveness

ALL THE TELCO
ONE PLATFORM