With lockdown restrictions lifting in cities and countries around the world, businesses are bracing themselves for what happens next. The results of surveys and research have shown that there is no one size fits all approach, with attitudes varying quite significantly in terms of the level of comfort of consumers returning to stores. A return to pre-COVID behaviours is unlikely, at least in the short term, but how can brands prepare for the next phase of this global crisis?
In this webinar, as part of ‘The changing behaviour series’ Nathan Laswon, Senior Insights Manager and Alex Wright, Head of Insights at Blis examine patterns of behaviour across a range of verticals in multiple markets where restrictions on movement has been eased. They dig into the stats around the rate of growth of new cases to demonstrate the key milestones for markets to ease restrictions and the indicators that brands should look out for to help plan for their road to recovery.
Watch the video here: