As well as understanding consumer behaviour and how they are engaging with content on their mobile devices ‘The changing behaviour series’ will provide some creative insight to help make the best use of creative campaigns. In this video Jamie Hall, Head of Creative at Blis shares some examples of how brands can be more innovative with their storytelling and interact with consumers on a deeper level.
With more dwell time due to stay-at-home policies in place around the world the opportunity abounds for brands to use gamification features and dynamic creative to entertain and excite audiences.
Watch the video here to learn more:
With huge increases in volume and engagement with mobile ads, now’s the time to get creative and explore new technologies and opportunities.