As part of ‘The changing behaviour series’ we are bringing a regular dose of insight  from a range of experts across our business. They will break down the trends we’re seeing to give an overview of changing consumer behavior, how this might affect brands now, and how it might affect them in the near future. We will update with new information when it comes to light for us and try to provide some clarity on a situation where no one can predict what happens next.

We kicked off our video series with our Head of Insight, Alex Wright, who talks through what the spikes and curves on the graphs mean for businesses in the grocery sector in the UK and how the rise of Covid-19 cases has impacted the sector.

Watch episode 1 here:

In episode 2 Alex digs deeper into the charts and provides more commentary on how brands can react and change their strategies.

Tune in next week for more insights as the situation evolves. And don’t forget to wash your hands.