Understanding good vs bad location data

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Location-based marketing allows brands to target consumers based on where they go in the real world. But navigating the location data space can be tricky, made even trickier by the fact that not all location data is created equal. 

When you’re looking at how location data can help an advertising strategy, understanding both the accuracy and the precision of the data being used is key. 

In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad. She talks through the types of bad location data out there, explores just how widespread it is and highlights the questions  brands should be asking any location partners. 


Watch the video here to find out more.

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