We know that 93% of human behaviour is predictable – the daily commute (when we actually left our homes), the weekly shop at our favourite supermarket, cultural events that bring whole nations together in celebration, major milestones as we progress through different life stages. Using historical movement data can help planners really recognise these patterns of behaviour and get a deeper understanding of their audiences. 

This knowledge can help influence consumers’ decision making and helps brands understand the market landscape and how their audience interacts with their competitors. 

In this video, Alex Wright, Global Insights Director, explains what exactly historic targeting is, why planners use it and how it can help make campaigns more effective. 

Watch it here.