Wine brand

Brand challenge

To drive awareness of Australian wine brand among wine drinkers to ultimately consider and purchase the product in-store.

 

Highlights

1.6m
Impressions


52%
Overall footfall uplift

Solution

Blis utilised our proprietary technology Audience Explorer to uncover and reach relevant audiences.

Uncover relevant audiences who had visited a liquor store in the last three months, and drive messaging to this audience based on historical data and in real time when they visited these locations again.

Drive messaging among audiences who enjoy foodie lifestyles and index higher for dining out, overlaid with visitation to a liquor store.

Re-target relevant audiences who had been exposed to the OOH placements provided and reach them through mobile display formats.

Results

1.6m
Impressions
4,090
Clicks
0.24%
CTR
0.99% Ad size with the highest CTR – 320x480
3,948 Exposed unique visits
52% Overall footfall uplift
0.22% Overall iFTR
$4.43 Cost per visit

Relevant case studies:

Hasbro Christmas campaign
3 min read time
MaxFactor – Coty & Publicis Groupe
3 min read time
Travel company
1 min read time
Plant-based meat alternative
1.5 min read time
Wine brand
2 min read time
Multivitamin brand
2 min read time

Start reaching all your relevant audiences today

We're hiring!

X
X
Scroll to Top

Thanks for subscribing.

Blis Insights and solutions

You will soon receive our
latest news & insights

In the meantime, please check out the latest insights from Blis here

or read about our offerings  here