As part of our recent partnership with Supplier Community, Blis is launching a six-part video blog series to help educate shopper marketers on the value of location data. Follow along with our subject matter expert Tom Brydon as we discuss everything from data transparency to optimization to bridging the physical and digital worlds for shopper marketers.

Part 4: When marketing a product, it’s important to engage the right audience, at the right time and on the right medium for maximum success. In this video, subject expert Tom Brydon talks about the who, what, when, where and how of reaching and activating in the right ways for your particular brand.

Topics Include:

• Choosing the appropriate medium for reaching the right audience
• Delivering the right content for desktop (at home) vs mobile (on the go)

Missed last week’s video? Click here to catch up, and stay tuned for next week’s installment on defining success for mobile shopper marketing.