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Here’s what happened this week in digital marketing
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Report: Stores Still Play an Important Role in the Customer Journey

It might be time to rev up your showrooming strategy.

According to a report by Blis, consumers still discover new products in traditional retail stores.

The survey asked 2,000 people the following question: “Where do you hear about new products the most?”

Here were the top answers:

  1. In-store browsing
  2. Targeted ads
  3. TV
  4. Brands I follow
  5. Friends & family
  6. None of the above

The survey also asked consumers about products they’d rather buy in a store than online. Unsurprisingly, groceries and furniture were the two most popular answers.

Finally, the Blis study also found that people spend 20% to 50% more when they shop in person versus when they shop online.

Click here to read the original article.

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Blis

Company Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes.