MasterCard India worked with Blis to increase international and domestic travel spend from their affluent business and leisure traveller card holders during the holiday season.
Blis used their Path retargeting product to track the Device IDs of users who were seen in target locations.
These devices were then retargeted at a later point in time, the retargeting creative encouraged users to click
Airport Lounges, 4* and 5* hotels and wealthy residential neighbourhoods.
Mobile, Tablet and Desktop
Average CTR: 2.32%
Qualified leads to landing page 65,000
Best performing device: Tablet CTR 11.67%