December 19, 2016

Blis Partners With Moat To Offer In-App Viewability And Attention Analytics

Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. The move also follows the IAB Australia’s launch of new viewability guidelines aimed at simplifying the landscape for advertisers.

Blis Partners With Moat To Offer In-App Viewability And Attention Analytics Read More »

Experts Predict What’s in Store for Digital Out-of-Home in 2017

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.

Experts Predict What’s in Store for Digital Out-of-Home in 2017 Read More »

Blis partners with Moat to offer full transparency with In-App Viewability and Attention Analytics

Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

Blis partners with Moat to offer full transparency with In-App Viewability and Attention Analytics Read More »

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