Micro-planning and Positive Disruption
The tables have turned: The Hunted has become The Hunter. The balance of power started […]
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March 1, 2017
Why location data is changing the face of out-of-home advertising
The debates around digital ad viewability are heating up, as measurement metrics and accuracy are brought under scrutiny every other week. Traditional ads, on the other hand, continue to exist in the proverbial black box.
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