Day: September 12, 2017

What Disney & IBM Can Teach Omnichannel Marketers

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.

Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising?

The ability to measure the influence of digital media on offline activity and the increasing integration of the digital and physical worlds is a compelling and even profound development with significant implications, writes the LSA’s Greg Sterling.

New Blis Whitepaper Reveals Brands’ Confidence in Location-Data to Drive Foot Traffic

Blis (blis.com), the global leader in advanced location data technology, releases today a whitepaper including insights from six leading retail brands. The paper, entitled ‘Transforming Customer Engagement with Location-Based Technologies’, explores the most current thinking on how retail marketers leverage location data to bolster their marketing strategies.

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