Earlier this year, GroundTruth rolled out a new performance model called Cost Per Visit that charges marketers only when people come into their store or business location. With other companies like Blis and Retale rolling out their own pay-per-visit model, brands and marketers alike are having to fundamentally rethink how they buy media.
PlaceConf: Will Location Analytics Disrupt Ad Models? Read More »
Blis has unveiled insights from the recently concluded Singapore’s Formula One 2017 race, which found that the race brought in a huge commercial benefit to the local economy.
Formula One is a Big Boost to Singapore’s Economy, According to Research by Blis Read More »
Leading location technology company, Blis, today unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping malls, compared with normal weekend activity.
Blis Location Data Shows Formula 1 Lights Up Singapore’s Economy Read More »
In response to Gary Tramer’s anti-GPS opinion piece published in Mumbrella last week, Tom Gregory from mobile location marketing specialist Blis argues the case for GPS.
Why Marketers Need to Start Embracing the True Potential of GPS Read More »
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653