This marks the third consecutive month of wins for Blis after featuring in the Hiscox Tech Track 100, Deloitte Fast 50, EMMA Awards and MMA Smarties in previous months.
Day: November 30, 2017
The team at Doritos, OMD UK and Blis took home the trophy for the Most Effective Use of Video with their campaign for Doritos Heatburst, which was designed to tease and entertain the brand’s ‘hyperlifers’ audience – young consumers with a passion for film, gaming and sports. After identifying its audience using online and offline behaviours, the campaign used location-targeted video to raise awareness and drive footfall.
The potential for location data from mobile phone usage is huge, but it’s all made redundant unless tech experts can guarantee clean and accurate information. Amid concerns about where ad spend is apportioned, how can we ensure that data is accurately extracted and applied by brands at different points of the consumer journey.