Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.
Day: December 7, 2017
Leading location technology company, Blis, today launched the Blis Private Exchange in APAC, a world-first solution allowing agency and trading desks direct access to real-time & historical location data. This will allow agencies and brands access to in-store location targeting & audiences, directly through their existing programmatic Demand Side Platforms (DSPs).
This article is part of CMO.com’s December series about 2018 trends, predictions, and new opportunities. Intelligent technologies stole the spotlight in 2017, and rightfully so. Seamless, cross-platform customer experiences—enhanced by augmented and virtual reality, voice-enabled interfaces, facial recognition, and myriad forms of machine-learning techniques—are all part of the new competitive advantage mandate.