Location data expert Blis recently launched a new analytics tool that lets marketers assess consumer behaviour through mobile location and movement data. The ‘Smart Trends’ feature incorporates in-store behavioural insights and is capable of comparing locations and brands.
Day: December 8, 2017
Blis has rolled out the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a ground-breaking report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioral comparison of user groups across four global brands in Singapore and six other countries.