Day: April 2, 2018

Consumers Lose Loyalty When Brands Make Mistakes

Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of a millennial they become much more patient, with 26% reporting they are willing to forgive an error, compared to 20% who do not have a preexisting relationship.

Voice Commerce; Plus Sizes; Rational Shopping

Many retailers are betting big on conversational commerce, but a minority (34%) of US consumers own a voice-activated device, according to data from Kantar, and shopping activities are not terribly popular.

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