Our Head of Creative, Jamie Hall provides some practical creative guidance for retailers in the next episode of ‘The changing behaviour series’. Making use of dynamic elements, geofencing and retargeting strategies in combination helps brands reach a specific audience with relevant messages.
Watch our video case study about how McDonald’s used Blis’ Activation products: Location and Audience targeting, to drive awareness and generate foot traffic into their restaurants and win Bronze at the MMA SMARTIES awards 2019 for Best use of location based services or targeting. The campaign used location targeting based on real-world intelligence about McDonald’s customer base and competitor set.
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