The changing behaviour series: using data for future-proofing
The past number of months living through the COVID-19 pandemic, has surfaced some deep and fundamental problems in the world around us. Businesses and organisations mobilised crisis plans or conjured something ad-hoc to deal with the changes. In a PWC survey conducted in April, 77% of CFOs are looking at cost containment measures, and 65% are thinking of deferring or cancelling investments – digital transformation included.
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