To read the original article written by our VP Americas, Gil Larsen in Total Retail, click here.
This year, despite the pandemic, the U.S. saw strong growth across luxury retail brands. Kering, owner of Gucci and Yves Saint Laurent, saw a 46 percent increase in Q1 sales, with online activity contributing significantly.
While shopping shifted largely to online, the easing of restrictions now means many luxury customers are craving the experience of in-store shopping. However, this doesn’t mean that shoppers want the same retail experience that they had pre-COVID. Consumers have become accustomed to some of the core elements of convenience, which they now seek out.
Luxury brands must capitalize on this by creating a holistic strategy that embraces the omnichannel shopping behaviors of consumers this holiday season. Find out the three trends that brands need to keep in mind in order to stay top of mind with consumers.
Continue reading Gil’s thoughts in Total Retail.