We’re recognised as a top performer in the latest IPA Digital Media Owners Survey Spring 2026
Blis has once again earned recognition as one of the UK’s leading media owners, posting an 83.8% overall score in the latest IPA Digital Media Owners Survey.
This builds on an already strong track record, including a number one overall ranking in Autumn 2025 as well as earlier, in 2023.
A partner-first approach that continues to resonate
This year’s survey also sees Blis ranked as the #1 across six key relationship metrics, including understanding client strategies, demonstrating deep product knowledge, and fostering strong agency partnerships – the areas that sit at the core of how we work with agencies day to day.
We also achieved standout scores for understanding of our own products (92.6%) and ease of contact (97.1%), reinforcing our reputation as both a highly responsive and knowledgeable partner.
At its core, these results show that Blis is not seen as just a media owner, but as a genuine extension of agency teams.
Consistency in a changing landscape
The 2026 survey reflects a tougher year overall, with many media owners experiencing declines across several metrics. Against this backdrop, we’re pleased to have maintained a high overall score, particularly in the areas most closely tied to long-term partnership value.
While categories such as innovation and proactive opportunities have become increasingly competitive, our strength remains our ability to align closely with client needs and deliver with clarity and consistency.
Looking ahead
Commenting on the results, Glenn Davis, UK Managing Director at Blis, said:
“We’re really pleased to see this level of recognition again from agencies. Consistently strong results, including topping the rankings in 2025 and 2023, show that our continued focus on close partnership and strategic understanding is really making a difference for our clients.
It’s something the whole team takes pride in, and we’re excited about what we can do next. We’ll continue to build on this foundation, with a particular focus on bringing even more innovation and new opportunities to our partners.”
A continued commitment to agencies
As the industry continues to evolve, we’re staying focused on what has always set us apart: close collaboration, deep expertise, and a commitment to helping agencies deliver for their clients.
It’s great to see that the 2026 IPA survey results reinforce that our approach is still landing, and we look forward to building on it further.
Finally, we wanted to say a huge thank you to our clients for voting for us in this year’s survey. We really appreciate the support and look forward to continuing to grow our partnership together.
