Motorpoint & Blis: Turning Post-Christmas Car Shoppers into Forecourt Visits

The weeks after Christmas are among the most competitive in automotive retail. Every dealer is chasing the same value-conscious buyers, and the messaging all starts to sound the same.

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63% uplift in store visits

Motorpoint & Blis: Turning Post-Christmas Car Shoppers into Forecourt Visits

63% uplift in store visits
7.7% sales uplift during the campaign
+8pt increase in brand familiarity
+4pt increase in brand consideration

Motorpoint, the UK’s leading independent retailer of nearly-new and used cars, needed to stand out in that noise, and prove that brand-building media was driving people onto its forecourts and into sales.

Partnering directly with Blis, Motorpoint ran a full-funnel omnichannel campaign that combined real-world location behavior with telco app insights to reach in-market car buyers across Display, Digital Audio, and Online Video. Everything was planned and measured without cookies.

Across 15.5 million impressions, the campaign connected digital engagement to verified store visits and sales uplift.

Motorpoint wanted to raise awareness and consideration among value-driven car buyers, then show that upper-funnel activity generated incremental store traffic and transactions.

Using Blis Audience Explorer, the team built audiences from layered, privacy-first signals: people who had visited a competitor dealership in the past 12 months, people living within a 45-minute drive of a Motorpoint store, and people actively using automotive and used-car apps, identified through telco data. Prioritizing consumers who showed both online car-shopping behavior and recent dealership visits created an audience that was in-market and geographically primed to convert.

Display delivered continuous visibility, Digital Audio reached people in screen-free moments like the daily commute, and Online Video built consideration. Measurement combined footfall analysis, an independent brand lift study, Motorpoint’s own sales data, and the Blis Performance Pixel for a complete view of performance.

The campaign drove measurable impact at every stage, from brand familiarity through to the forecourt and the final sale.

63% uplift in store visits among exposed audiences, driving 2,548 incremental visits
7.7% sales uplift during the campaign, with a 5% uplift sustained after it ended
+8pt increase in brand familiarity, against a 1pt industry benchmark
+4pt increase in brand consideration, against a 1.3pt industry benchmark

Rosanna Hansford Head of Paid Media, Motorpoint

Working with Blis has undoubtedly helped level up our digital brand strategy, having been drawn in by their sophisticated data offering, which allowed us to target the most relevant in-market audiences for Motorpoint. As an omnichannel solution, it ticks every box. We're able to use the data it provides to target our audiences across multiple channels and measure them all holistically. The results speak for themselves; we now have a wealth of data that helps us better understand the impact of our digital brand activity.

Media quality was strong too, with a 0.64% display CTR – more than double the 0.30% benchmark. Audio stood out, delivering a 12pt uplift in brand familiarity, the highest of any channel. The campaign proved that blending real-world location signals with digital behavior can turn brand media into dealership visits and sales, with measurement that holds up without cookies or IDs.