Blis embarked on a 2,000-person study to understand the actual consumption habits of 2018 shoppers this holiday season, as well as how consumers feel about the retail industry in an attempt to find the truth beyond what media headlines are declaring. With “A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year,” marketers will understand:
- How real the retail apocalypse is and why footfall this holiday season may increase
- Why it’s critical to engage holiday shoppers (mostly) year-round
- How consumers are responding and reacting to brands in the current retail climate
- The tools and methods this year’s holiday shoppers will use to find the perfect gift(s)
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