Audience Explorer hub

Home Solutions Planning Audience Explorer hub

Welcome to the Blis Audience Explorer hub – your portal to the most visual, interactive real-world planning tool on the market!

discover powerful insights about your unique audiences
build richer media plans
activate them right in our platform to deliver better
outcomes at scale in a privacy-friendly way

Save your audiences and activate through Blis Managed Service or Self Serve via your own agency traders.

Scroll down to discover the power of Audience Explorer!

What do media planners think of Audience Explorer?

Hear from a selection of our clients, and learn what media planners really think about our intuitive real-world planning tool.

Learn more

What do media planners think of Audience Explorer?

Hear from a selection of our clients, and learn what media planners really think about our intuitive real-world planning tool.

Learn more

Watch our quick videos on Audience Explorer’s exciting features

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Using different data sets (UK example)

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Planning in multiple regions (US example)

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Activation panel (US example)

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Behavioural lifestyles

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Verticals & brands (UK example)

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Verticals & brands (US example)

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Verticals & brands (AU example)

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Target based on spending habits – overview

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Target competitive battlegrounds – overview

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Spending habits – feature tutorial

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Find the right audiences – overview

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Customer characteristics – feature tutorial

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Search and filters – feature tutorial

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Target customers near your store – overview

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Competitive landscape – feature tutorial

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Save and share – feature tutorial

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Country-level targeting – feature tutorial

Ready to try Audience Explorer for yourself?

Book a trial today

Case study: supermarket food display

Case study

Supermarket food display

Campaign KPIs:

Drive awareness of the new value range in select stores for well-known British supermarket chain
Generate an uplift in store footfall

Blis solution and targeting strategy:

Audience: value seekers
Audience Explorer: used Blis’ new audience discovery tool to source postcode areas that over index for value seekers.
Location Targeting: targeted value seekers’ postcodes in correlation with store locations.

The audience targeting strategy was most successful in terms of driving both store visits and click engagement, exemplifying the effectiveness of the new Audience Explorer tool. We saw a fantastic store visit rate, well above our benchmarks as well as a great uplift on the control group, suggesting over 3,000 incremental visits were driven to store as a result of ad exposure.

Results & insights:

Case study: travel company

Case study

Travel company

Campaign KPIs:

Drive awareness of travel services
CTR

Blis solution and targeting strategy:

Audience Explorer: used Blis’ new audience discovery tool at a postcode level to locate couples, families and those who travel to work via public transport.
Targeting strategy: The campaign ran in three bursts: May half term, June-July (Thurs-Sun) and July-Aug (school summer holidays). Each burst targeted couples and families split out by web, android and iOS targeting.

Results & insights:

The audience targeting was very impactul in terms of driving both brand awareness and click engagement. Through a triple burst targeting strategy the campaign reached over 1.1 million unique users. We saw an increase in CTR over time and an above benchmark result overall attributed to ad exposure.

Behavioural lifestyle audiences

Plug and play audiences built from real-world location behaviours e.g lifestyle habits and store visitation, making them more accurate, granular and relevant to any brief.

Learn more

Behavioural lifestyle audiences

Plug and play audiences built from real-world location behaviours e.g lifestyle habits and store visitation, making them more accurate, granular and relevant to any brief.

Learn more

It’s going to add a wonderful new string to our bow to move beyond some of the more traditional planning tools.

Lee Harris, Display & Paid Social Associate Director, ForwardPMX

It will really help with geo-targeting and it will be nice to be able to take the data and push it right through to activation.

Candice PerkinsComms Planning Manager, m/SIX

When you first get some tech to use sometimes it can be difficult to navigate, but actually it was really easy.

Milly BarrowPlanning Account Manager, m/SIX

You can see who your main competitor brands are in specific areas… We can know which competitor is stealing market share from us and where we have the opportunity to grow.

Phil Golding-WoodAccount Director, Mindshare UK

It’s going to add a wonderful new string to our bow to move beyond some of the more traditional planning tools.
Lee Harris, Display & Paid Social Associate Director, ForwardPMX

It will really help with geo-targeting and it will be nice to be able to take the data and push it right through to activation.
Candice PerkinsComms Planning Manager, m/SIX

When you first get some tech to use sometimes it can be difficult to navigate, but actually it was really easy.
Milly BarrowPlanning Account Manager, m/SIX

You can see who your main competitor brands are in specific areas… We can know which competitor is stealing market share from us and where we have the opportunity to grow.
Phil Golding-WoodAccount Director, Mindshare UK

Ready to try Audience Explorer for yourself?

Book a trial today