Audience Explorer hub
Welcome to the Blis Audience Explorer hub – your portal to the most visual, interactive real-world planning tool on the market!
- discover powerful insights about your unique audiences
- build richer media plans
- activate them right in our platform to deliver better
outcomes at scale in a privacy-friendly way
Save your audiences and activate through Blis Managed Service or Self Serve via your own agency traders.
Scroll down to discover the power of Audience Explorer!
What do media planners think of Audience Explorer?
Hear from a selection of our clients, and learn what media planners really think about our intuitive real-world planning tool.
What do media planners think of Audience Explorer?
Hear from a selection of our clients, and learn what media planners really think about our intuitive real-world planning tool.
Watch our quick videos on Audience Explorer’s exciting features
Ready to try Audience Explorer for yourself?
Case study: supermarket food display
Case study
Supermarket food display
Campaign KPIs:
- Drive awareness of the new value range in select stores for well-known British supermarket chain
- Generate an uplift in store footfall
Blis solution and targeting strategy:
- Audience: value seekers
- Audience Explorer: used Blis’ new audience discovery tool to source postcode areas that over index for value seekers.
- Location Targeting: targeted value seekers’ postcodes in correlation with store locations.
The audience targeting strategy was most successful in terms of driving both store visits and click engagement, exemplifying the effectiveness of the new Audience Explorer tool. We saw a fantastic store visit rate, well above our benchmarks as well as a great uplift on the control group, suggesting over 3,000 incremental visits were driven to store as a result of ad exposure.
Results & insights:
Case study: travel company
Case study
Travel company
Campaign KPIs:
- Drive awareness of travel services
- CTR
Blis solution and targeting strategy:
- Audience Explorer: used Blis’ new audience discovery tool at a postcode level to locate couples, families and those who travel to work via public transport.
- Targeting strategy: The campaign ran in three bursts: May half term, June-July (Thurs-Sun) and July-Aug (school summer holidays). Each burst targeted couples and families split out by web, android and iOS targeting.
Results & insights:
Behavioural lifestyle audiences
Behavioural lifestyle audiences
