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Blis Response to Google’s Cookie U-Turn: Why It Doesn’t Change a Thing
The ad tech world has spent years reacting to shifting deadlines, half-launched APIs, and evolving
Media Coverage
From The Drum: It’s now an Apple ATT world. How can you reach consumers?
Apple’s iOS 14.5 and landed three weeks ago now, and with it they’ve introduced the App Tracking Transparency (ATT) framework, which is transforming the digital advertising landscape on iOS devices as we know it. We also still have the ‘death of the third-party cookie’ on Google Chrome to look forward to.
Media Coverage
From The Drum: What’s next for the future of frequency capping?
With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. These new privacy and platform regulations will fundamentally change, and indeed, restrict the industry’s ability to target individual users and track cross-site activity. Many ad industry players are already adapting and preparing for the new reality, however, others may still have their head in the sand when it comes to facing the sheer extent of the disruption that lies ahead.
Media Coverage
From New Digital Age: Upcoming disruption to frequency capping illustrates the massive changes about to hit the industry
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
Media Coverage
From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One
No one could blame the digital marketing community for feeling exhausted right now. Over the past year,
Article
The changing behavior series: giving thanks in a virtual world
In this post from ‘The changing behavior series’ we take a year-on-year view of travel between states over the Thanksgiving period to get a better understanding of consumer migration for the holidays.
Media Coverage
New Digital Age: Back to the future: why contextual advertising on its own isn’t enough
Evolving privacy legislation and technical choices being made by key platform players such as Google and Apple are impacting the quantity of data available.
Article
The changing behavior series: how US customers are adapting
‘The changing behavior series’ looks at trends and observations as our team around the world see them in the coming days and weeks. In this post we take a deeper dive into how consumers across the US are adapting to what has quickly become the temporary “new norm”.
Article
What we didn’t get to see at the 2020 Mobile World Congress
For the first time in its 14-year history, the Mobile World Congress was cancelled. On the official event website, it states that “the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.”