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All Politics is Local
As Tip O’Neil, former Speaker of the United States House of Representatives, once said, “All
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Brand Safety and Transparency: It’s On the Tech Industry
In a time where disseminating messages has become easier than ever, we’ve seen a ugly
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Location is the Answer for Political Advertisers
With the 2018 midterm election a mere months away and cause-based issues taking center stage,
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Data Quality + Measurement Standards = Happy Customers
In a world where technology is changing faster than brand marketers can keep up, there
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Stores and The City: One Size Doesn’t Fit All
New York has long been heralded as the Mecca for consumers and avid shoppers. From
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The Rise of Techlash: It’s Time to Focus on Transparency
Tom Donohue, president and CEO of the U.S. Chamber of Commerce began the year warning
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Game ROI Doesn’t Have to End After 4th Quarter
It’s been a little over a week since the Big Game where the country saw
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Where will location go in 2018?
2017 was a big year for location-based advertising: The IAB released its Location-based Marketing Playbook