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Alex Wright

Head of Insight | Blis Alex has spent a decade working in insight roles across a diverse range of media owners in radio, print and cinema, and most recently at OMD International where he was the EMEA Insight Lead on the Google account. Alex uses this perspective to understand the role mobile location data can play in audience profiling.
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Alex Wright

The changing behaviour series: webinar – Consumer vs. confidence

The COVID-19 crisis has disrupted the way we live, work and play. It’s also impacted national economies of countries around the world and in turn the personal finances of individuals. Decision making has changed and household budgets are tighter. In the UK alone 40% of the working population is currently furloughed or unemployed. 
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Alex Wright

The changing behaviour series: webinar – Commuters. The first domino?

With lockdowns slowly lifting around the world, the UK began Phase 2 of it’s restrictions last week, with PM Boris Johnson “taking the first careful steps to modify our measures”. Workers that couldn’t work from home were encouraged to return to work, avoiding public transport, where possible. The impact of what this means for employees and businesses alike is yet to be fully seen.

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Alex Wright

The changing behaviour video series: episode 5 – The second derivative

The second derivative is the rate of change of the rate of change. In this latest video episode from ‘The changing behaviour series’, Blis’ Head of Insights, Alex Wright looks at publically available data about new cases to see if we can look a little further down the track to when restrictions might be lifted. 

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