London, 5th April 2022 – Blis, the leading privacy-first, location-powered programmatic advertising partner, today shared the results of its recently launched tool, Audience Explorer. The new technology enables advertisers to achieve seven times more page lands compared to standard location targeting solutions, all without relying on personal identifiers. Audience Explorer is now available in the UK, US, Australia, the Netherlands, Italy and most recently, New Zealand.
Blis invested heavily in its privacy-first technology over the past two years, expanding its solutions beyond location and launching its end-to-end media planning and buying tool, Audience Explorer, in early 2021. Audience Explorer combines precise location data with hundreds of rich and anonymised third-party signals, ranging from lifestyle characteristics and affinities, to browsing and shopping habits, giving brands and media agencies the most holistic view of their customers helping them achieve their KPIs. This privacy-first solution is delivering highly accurate, targeted campaigns for some of the world’s biggest brands through personalised and scalable targeting, without reliance on personal data.
“We have made significant investments in our product over the past two years with a focus on reaching the highest value audiences to deliver client outcomes they want without relying on personal data. We have seen this drive material additional reach for our clients as many browsers and devices have already opted-out of sharing personal identifiers,” said Greg Isbister, CEO at Blis. “I’m proud of everything we achieved last year and I am looking forward to delivering our roadmap for 2022, with that we are making significant investments across the business.”
The company is also investing heavily in its workforce to meet new client demand. Blis is currently hiring for over 30 positions in Europe, the US and APAC. In addition to new hires, Blis has recently announced two key strategic promotions in the UK, with the appointment of Glenn Davis to UK Deputy Managing Director and Jessica Tagg to UK Head of Sales. The promotions are an important step in the development of the UK business, as Blis continues to scale in the European market.
Last year, the company also announced new operations in Spain and Manchester, and a raft of new hires in several new markets, adding over 90 new staff in 2021.
“Our rapid customer and revenue growth is a direct result of our unwavering commitment to investing in our technology and in our team, to deliver the best customer experience for our clients,” said Dave King, Global Commercial Officer at Blis. “With that in mind, we have accelerated investments that will help us drive faster growth in all regions going forward.”
Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.
Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using a huge opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.