Madrid, 5 October 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the hire of Javier Puig as Head of Sales for Spain. With over 16 years of industry experience working in the Spanish market, Javier joins Blis from ZinetMedia, where he worked as Chief Revenue Officer coordinating sales strategy and leading a team of more than 30 people.
With more than 39* million smartphone users and the share of smartphone users set to reach 73% by the end of the year, the hire of Javier mirrors Blis’ plans to expand its operations to include markets with tremendous potential for growth. Javier will set up the business in Spain to fulfil the increasing demand for location-based advertising while unlocking new opportunities for advertisers in the country.
“Spain is a strategic choice for Blis’ European expansion roadmap;” said Charlie Smith, Managing Director Europe at Blis. “With tremendous experience in the industry, Javier is an essential player to help us set up our business in the country and define our future plans. We are thrilled to have him on board to support our growth in the region.”
Blis solutions rely on real-world and online data combined with behaviour and lifestyle indicators. Blis’ privacy-first, location-powered technology will allow planners and brands to build richer and better performing campaigns. Spanish clients will not only be able to optimise their reach across current targets, but also find new clusters that they haven’t considered before.
Commenting on the new challenges, Javier said: “I couldn’t be happier to be joining Blis at such an important time for the company. Blis has been leading the location-powered advertising ecosystem for years and it is an honour to be leading our sales operations in the Spanish market. I am proud to be part of a company that is committed to evolving its own technologies, with a privacy-first approach always in mind.”
*According to Statista
Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.
Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using a huge opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.