Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results.
Blis uses Imply to integrate advertising opportunities, client campaign needs and real-world mobility data on a global scale, with the information presented to Blis users through the intuitive Imply Pivot analytics interface. Data is streamed into Imply using Apache Kafka while Google Cloud is used for deep storage.
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