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With the eventual ‘death’ of third-party data in favor of privacy-centric advertising strategies, global location-based programmatic advertising company Blis puts focus on this dilemma businesses in the future may face by launching a global campaign that likens this ‘data drought’ to an actual drought in real life.
The campaign, which features Blis’ CEO Gregor Isbister, demonstrates the metaphor of being alone in the desert during a drought is aligned with the fact that businesses should migrate as soon as possible with advertising strategies with privacy at its core, unless they wait to be affected by the changes on data-centric advertising.
Furthermore, Blis demonstrates that businesses can ‘escape’ this ‘drought’ by implying privacy-centric ad strategies, including their commercial message of location-powered behavioral data that can provide marketers and media planners with real-world behavior data.
Other messages include location data that can help brands understand the real purchase journey and through an interactive and visual tool that combines data from the company’s global panel with precise location data and anonymized rich third-party signals, discovering and activating audiences is quick and easy.
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