Blis partners with LiveRamp to unlock location data on social channels

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Intelligence firm, Blis, has partnered with LiveRamp to expand its programmatic capabilities by making its verified location-based audiences available on Facebook, Twitter, Spotify and Snapchat, along with over 170 DMPs and DSPs across Europe and Asia Pacific.

Now the Blis Data as a Service (DaaS) offering, unlocks even more opportunities for brands to access global cross channel location-based audiences directly on social media using verified Blis data.

The integration is currently available on campaigns running in Australia, EU, Singapore, Hong Kong, Malaysia, Taiwan, Philippines, Japan and Canada with US implementation in the coming months.

Being able to access our real, verified audience segments via these big social platforms is a game changer. Coupling the amazing demographic data available on these platforms with our real-world intelligence will offer incredible opportunities to reach highly targeted audiences at scale. This integration is an important part of our overall programmatic offering, supercharging the options available for our clients to deliver campaigns via their DSP of choice using Blis’ trusted data, giving them more flexibility and control.

Greg Isbister, CEO of Blis

The LiveRamp platform connects brands with their consumers across multiple touch-points. This integration will facilitate brands with a direct link to the audiences that they want to speak to in a manner that works specifically for them.

Vihan Sharma, Managing Director of LiveRamp Europe

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