Blis real-world intelligence expands to Facebook

Blis is expanding its programmatic offering by making its location-based audiences available on Facebook, Twitter, Spotify and Snapchat, along with over 170 data management platforms (DMPs) and demand-side platforms (DSPs) across Europe and Asia-Pacific.

Blis Audience Targeting is available via pre-defined or custom-built segments providing an opportunity to target on a granular level or at scale. Pre-defined audience segments include categories such as food and drink, retail, sport and travel, while custom audiences encompass specific lifestyle indicators and behaviours and can be contextualised to ensure that the brand message reaches the right consumer at the right moment.

The Blis data-as a-service (DaaS) offering enables brands to access global cross-channel location-based audiences on social media using verified Blis data, through a new partnership with LiveRamp. This integration is currently available on campaigns running in Australia, Europe, Singapore, Hong Kong, Malaysia, Taiwan, Philippines, Japan and Canada with US implementation in the coming months.

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