While Blis continues to make a name for itself in Singapore and beyond for its location data expertise, the company is also well known for its annual media agency event the Golden Shaker Competition.
This year’s competition kicks off in the coming weeks and The Drum has again partnered to share the cocktail making moves and mixes of the Singapore and Asia Pacific media scene.
Last year’s Golden Shaker competition saw 10 top media agency teams battling it out to deliver the winning cocktail. With guidance from world famous mixologists – courtesy of Proof & Company, the folks behind 28 HongKong Street (voted Asia’s best bar in 2016) – each team was required to create one cocktail that best represented their media agency brand, which they then took to The Golden Shaker Grand Final and re-made in front of a panel of expert judges. Last year’s title went to Vizeum for its fruity take on a Scotch drink “The Rule Breaker”.
This year, in partnership with The Drum, Golden Shaker 2017 promises to deliver even more delight. The cocktail sessions will be hosted at The Proof Flat, located at 43A Hong Kong Street, once again with awarding-winning bartenders. Proof & Company is kindly sponsoring the spirits for each session. This years’ Grand Final will be held at Crackerjack in October.
Regina Goh, MD Asia, Blis, said: “The Golden Shaker is primarily a way of thanking valuable clients and asking them join with us in celebrating another year of successful partnership. The event also brings the industry together and creates an environment that fosters great teamwork, a lot of fun and good competitive spirits in all the best forms!”
Charlotte McEleny, Editor, APAC at The Drum, added: “Golden Shaker is a real highlight in the Singapore media scene and, having partnered last year, we’ve been eagerly awaiting its return for 2017. It brings together the brightest minds and strongest characters from the agencies and it creates a real atmosphere of competition. The stakes are high for 2017, I hope the teams are ready.”
This article was originally published by The Drum here