Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Blis is the global leader in advanced location data technology. Blis’ proprietary platform provides businesses with accurate location data and in-depth behavioural insights to serve digital content to audiences that are on the go.
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety
“Brand safety is one of the most prominent challenges the industry has to face today. This is why it’s critical for bodies such as ABC and JICWEBS to continue encouraging and supporting us all to strive for the levels of transparency the industry deserves,” said Charlie Smith, Managing Director, UK, Blis. “Brand safety and transparency are at the core of everything we do at Blis and this is why having our principles verified is so important, giving our clients greater assurance, their ads are being shown to the right audiences and in the right context.”
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Blis to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”
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