First food customer in Italy to have adopted the new Habits to Home product from Blis, a company specializing in location powered advertising and analytics, Heinz achieved significant results through the ‘As you like eat’ campaign: a 44% increase in in-store traffic and sales up 3.8%. The campaign, in three and a half weeks, generated more than 4,000 incremental visits to supermarkets and a store visit rate of 5.65%, almost 3.5 times the category benchmark.
HEINZ AUMENTA LE VENDITE DEL 3.8% CON UNA CAMPAGNA DRIVE TO STORE REALIZZATA CON BLIS
Primo cliente food in Italia ad avere adottato il nuovo prodotto Habits to Home di Blis, società specializzata in location powered advertising and analytics, Heinz ha ottenuto risultati significativi attraverso la campagna ‘As you like eat’: un aumento del 44% del traffico in store e vendite in crescita del 3.8%. La campagna, in tre settimane e mezzo, ha generato più di 4.000 visite incrementali ai supermercati e uno store visit rate del 5.65%, quasi 3.5 volte il benchmark di categoria.
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